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IT Training “Reassuringly Pricey�?
It was the humourist Linda Smith who said, “I love Waitrose – it’s that little bit more expensive.� It seems that until the recent credit crunch, all of us allegedly bought into the view that �Price is an indicator of quality�, or “Let’s be honest, cheap equals crap�. The marketing boys had it all sewn up – think of the luscious shots on the M&S ads, with “This is not ordinary food, this is….� At the other extreme, the food shops low cost ranges were devoured by the penny pinchers but not by you and I. In IT training, high price colleges (surely they’re superior - if you have the funds - why else would so many people use them?) acknowledged that there are companies around who’ll teach IT less expensively but be careful, it won’t be as good. Then a short time passes, the economy is in tatters, and all at once value takes priority! Discerning shoppers limit their trips to Waitrose, and instead choose Aldi and Lidl. Investment bankers and their fat profits are frowned upon, and we all look more closely at our spending habits. Have we been fooled by paying higher prices? Dig a little further into the UK training market, and maybe the big boys with their fancy prices are not all they seem. Just because there’s a great need for more skilled networking professionals and programmers, are we really getting a good deal coughing up 5k–8k to get qualified, or are we just paying to prop up dinosaurs? It’s a bit much that many computer training providers aren’t using fully interactive methods - supplying a workforce for the digital age using old fashioned methods. Should we really have to pour over books when all information can be downloaded and watched on computers? Is it necessary to drive to training centres, spending more money for our hotel bills to get teaching we could have online? Anytime Interactive learning should be available for me anywhere – at my convenience, but not at my cost. With more up-to-date, user friendly training options available at less than half these prices, perhaps we should wake up to the fact that with regard to electronic learning, value is great quality and great price. Things are changing in IT training – in supermarket terms, it’s slashed prices for best ever products. In this uncertain world we live in, I’d say that’s a step in the right direction. (C) Scott Edwards - www.learninglolly.com. Scott Edwards has been involved in the IT and Training Industry for 30 years. More Resources for Computer Training
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